Hollywood & Highland Center offers a variety of Strategic Alliances to brands and properties wishing to reach the 18 million local, domestic and international visitors that Hollywood welcomes annually. The property features an eclectic mix of retail, dining, nightlife and event venues centered around the iconic Kodak Theatre and Grauman’s Chinese Theatre as well as the award-winning Renaissance Hollywood Hotel & Spa. 

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Reaching Local Consumers

While Hollywood & Highland Center serves as one of LA’s most popular tourist destinations, the Center has become a haven for local consumers due to its incredible offerings right in the heart of the action… 

• Abundant and cost-effective parking garage with easy access to Hollywood district destinations, local activities and events
• Shuttles to performances at the Hollywood Bowl and the historic Pantages Theatre
• Six restaurants, seven theatres, three nightclubs, a luxury spa, a bowling alley and 65 retailers
• Metro red-line subway station onsite with convenient access to North Hollywood, Pasadena, Downtown LA and Long Beach
• Premieres, concerts, award shows and events at the Kodak Theatre, Grauman’s Chinese Theatre and Wolfgang Puck events at the Grand Ballroom

Local Consumer Snapshot

90068 Zip Code
35% have Bachelor’s Degrees
51% earn $100,000+
Median home value = $857,947

90069 Zip Code
35% have Bachelor’s Degrees
43% earn $100,000+
Median home value = $666,451

90046 Zip Code
31% have Bachelor’s Degrees
25% earn $100,000+
Median home value = $816,547

Reaching Domestic & International Travelers

Hollywood plays host to millions of visitors from all over the world each year. The following amenities make Hollywood & Highland Center the must-visit destination in Soutehrn California.....
 

• Best view of the famous Hollywood sign - The Grand Arch towering above the Central Courtyard was constructed to ‘frame’ the Hollywood sign and the 4th level bridge offers guests a direct view of the iconic landmark
• Hollywood Walk of Fame – This famous walkway lines the entrance to Hollywood & Highland Center and the official Celebrity Star Ceremonies are often held on the property
• Awards Walk – This grand pathway to the Kodak Theatre is lined with elaborate tile work and large backlit panels featuring the titles of every Academy Award Best Picture winner
• Kodak Theatre – Home to the Academy Awards and host to several star-studded events, this legendary theatre will soon welcome a new resident Cirque du Soleil production
• Grauman’s Chinese Theatre – This famous landmark of Hollywood’s history in film serves as the location for Hollywood’s top movie premieres as well as the famous Celebrity Handprint & Footprint Ceremonies held in its historic forecourt
• Madame Tussauds Wax Museum – Located adjacent to the Center, Madame Tussauds offers visitors the opportunity to get up close and personal with their favorite stars among three stories of movie sets, memorabilia and “so real you’ll do a double-take” figures 
• Convenient tour bus drop-off location - Easy access to the numerous shopping, dining and entertainment options in the heart of Hollywood
   

Current Partnership Opportunities

A mix of traditional media including outdoor, backlit and directory signage supports the extensive electronic and digital media that this unique property boasts.

Category-Exclusive Partner
Join official partners Kodak, Pepsi and Wolfgang Puck for optimal exposure to the 18 million annual visitors to Hollywood & Highland Center, the Kodak Theatre, Renaissance Hollywood Hotel & Spa, Grauman’s Chinese Theatre, El Capitan Theatre and the Hollywood District. Year-round category exclusive benefits include extensive traditional and electronic media, website and online viral presence, onsite experiential opportunities and consumer interaction as well as other customized benefits designed to support your brand initiatives.

Hollywood Wine, Jazz & Moonlight Concert Series
benefiting Project Angel Food
This 13-week outdoor music series produced by KJAZZ FM features FREE live jazz under the stars paired with fine wines and cheeses. Wine tasting donations benefit Project Angel Food www.angelfood.org . Multiple sponsorship levels are available with benefits that include extensive electronic, print, outdoor and radio media as well as onsite branding, experiential opportunities and hosted VIP viewing areas.

Outdoor Concert Series
Over 30,000 spectators flocked to Hollywood & Highland Center in 2008 to see Mariah Carey, the All American Rejects, the Pussycat Dolls, Paramore, Scott Weiland, David Archuleta and other top artists perform in the 19K sq. ft. outdoor courtyard. Partnerships with local radio stations made it THE place to see artists debuting their newest music. 2009 looks to be even more exciting with multiple partnership opportunities at LA’s newest outdoor concert venue. Partner benefits include extensive electronic and print media as well as onsite signage, website presence, VIP viewing areas and consumer interaction opportunities at the concerts.

Hollywood Tree Lighting Celebration & Concert
benefiting One Heartland
This annual celebration offers an evening of family-friendly entertainment and the official lighting of the 35' Christmas Tree. Musical performances, celebrity guests, children's activities and holiday treats are featured, with a visit from Santa Claus. The event benefits One Heartland www.oneheartland.org, a non-profit supporting families impacted by HIV/AIDS and other life challenges through children’s summer camps and similar initiatives. Sponsor benefits include extensive electronic, print and radio media, VIP viewing area as well as onsite branding and representation.

Hollywood Chanukah Celebration
This annual celebration offers an evening of family-friendly entertainment for the official lighting of a giant Ice Menorah. Musical performances by local temple children's choirs, interactive children's activities and holiday treats are followed by the lighting of the Menorah and blessings from the Rabbi. Sponsor benefits include electronic and print media as well as onsite branding and representation.

For more information, contact
Jeannie Lonnquist
Director, Strategic Alliances & Specialty Marketing
Ph 323.817.0219
jlonnquist@cimgroup.com