When it comes to sound, nobody represents innovation like Dolby. With the Hollywood landmark formerly known as the Kodak Theatre taking on the Dolby moniker, you can expect sound to be a key component of its events moving forward… and then some.

At a special preview of the new Dolby Theatre (which also included a short performance by the cast of Cirque Du Soleil’s Iris , we got a peek at the room’s capabilities from Dolby executives. Of course, one stunning movie clip is worth a thousand suits and speeches. During snippets from Disney’s The Incredibles and the film version of Mission Impossible, the 3,400 seat theatre’s immersive new Dolby Atmos sound system was unveiled, and let’s just say it goes way, way beyond simple surround sound.

The room has been upgraded with 164 loudspeakers (the most tech -forward made) placed all throughout, in front, behind and even on the ceiling. The result is an intense experience that submerges the viewer into what they are viewing like never before.

As a Dolby executive said during the presentation, “This is about putting you into the movie.”

Dolby 3D, their state-of-the-art imaging solution, is in fact, kind of like those interactive, simulator rides at Disneyland or “4D” shows at Universal Studios. No matter where you sit in the theatre, the images appear to be directly in front of you, so close it appears you can reach out and touch them. And clearly, we’ve come a long way since Caption EO.

The theatre, which was unveiled to the public for the premiere of Disney/Pixar’s Brave last week, continues to be the home of Iris and more famously, The Academy Awards. No word yet on how the venue’s new capabilities will be incorporated into the star-studded celebration or other live events, but a 3D montage of George Clooney’s sexiest scenes would be appreciated.