Strategic Alliances

Strategic Alliances


There are a variety of Strategic Alliance opportunities for brands desiring to reach the 25 million local, domestic and international visitors to the Center. High-profile brands choose Hollywood & Highland as a dynamic location to showcase assets, products and innovations. With both traditional and non-traditional advertising opportunities available we are unsurpassed in reach and efficiency. 

Hollywood & Highland is known as the “Times Square of the West Coast” because of the quality and quantity of advertising impressions we offer clients. At Hollywood & Highland there are a variety of outdoor options that include digital, billboards, super-graphics, backlits, and stair wraps. With an estimated 2.1M monthly impressions the efficiencies of this inventory are unmatched in the market. 

Additionally, the signage opportunities that reach vehicular traffic on both Hollywood Boulevard and Highland Avenue are certainly best in class. Traffic Audit Bureau has estimated 5.3M monthly impressions for this iconic corner of Los Angeles. 

  • Five mile radius population in 2014: 893,832    
  • One third of customers report HHI of $100k+
  • Customer Mix
  • 72% LA Residents (includes 6% of daytime office workers in the Hollywood area)
  • 28% Tourists (6% California, 11% International Visitors) 

To learn more about Strategic Alliance or Signage opportunities at Hollywood & Highland, contact:

Jeannie Lonnquist
Sr. Director, Strategic Alliance
(323) 817-0219


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Hollywood & Highland is proud to present Pepsi as our Official Soft Drink sponsor.  Pepsi vending machines are located on most levels and served throughout the Center.

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